Why Your Business Needs a Digital Marketing / SEO Agency

You've probably heard about the benefits of hiring an SEO agency. But are they worth the expense? And are they trustworthy? Read on to find out why you should consider hiring a professional SEO agency for your business. This article will cover all of these issues, as well as how to find the best agency for your needs. This article is written by an SEO expert. It's also written for business owners who are looking for the right agency.

Benefits of hiring an SEO agency

There are many benefits of hiring an SEO agency for your business. For one, you'll be getting a team of experts who know how to maximize your website's potential. Your budget will be better managed since the SEO agency will only charge you when it's time to make changes. Also, you'll benefit from their experience with similar brands to yours. An agency can focus on the aspects of your business that require the most time and attention, leaving you to focus on other aspects of your business.

Another advantage of hiring an SEO agency is that they can increase brand awareness, making your website visible to potential customers, industry experts, and media outlets. This will boost your business's reputation and credibility. Additionally, SEO can increase your website's page rank. With more exposure, your website will receive more traffic and generate more revenue. But what if you don't have the time or expertise to manage your business?

The time you'll save by hiring an SEO agency is priceless. Not only will the SEO company optimize your website for top search engine results, but they'll also help you focus on other aspects of running your business. The time you save will be put towards your strengths and improving your business. You'll also get the benefit of a team that specializes in your industry. Hiring an agency will maximize your online presence, improve your rankings, and generate more business for you.

Experience: Hiring an SEO agency means that they have more knowledge of SEO and digital advertising than you do. They'll know what strategies and campaigns work best for your industry, and how to best use your budget. In addition to their expertise, SEO companies also have more experience in different fields. They'll know more about mobile viewing, SEO, and Google algorithmic changes that affect the web. Whether you're looking for a small or large business, they will have the experience to optimize your website.

A high-quality SEO agency will be able to track the results of their work. An SEO agency will be able to track every aspect of their SEO strategy and tell you how many visitors you've acquired. It's also easy to track how many visitors you've been able to convert as a result of the SEO process. An SEO agency will even provide you with valuable demographic information and user behavior data, which is invaluable for small businesses.

Cost of hiring an SEO agency

When deciding whether to hire an SEO agency, there are several factors to keep in mind. While it's impossible to get a firm ROI from an SEO campaign, an agency's knowledge of similar businesses will help you estimate how much money you can expect to spend. You'll want to ensure that your budget is reasonable, so it's important to get a clear idea of how much you can expect to spend before you begin the process.

One of the most common reasons why clients are dissatisfied with their SEO agencies is a lack of education. While a well-run SEO agency will educate its clients and invest in their work, many companies don't see the ROI for the money they spend on SEO. In general, companies that spend at least $500 per month on SEO are extremely satisfied with their results. However, if you're just starting out and don't see a quick return on investment, the costs can become prohibitive.

One of the most common SEO pricing models is retainers. A monthly retainer will usually cost you around seven hundred dollars to five thousand dollars. The price will vary depending on the nature of the work you need done and the level of expertise required. Some companies will charge extra for changes or additional milestones that aren't included in their retainer fee. Small businesses may be better off opting for a fixed-price contract.

Pricing for SEO services will vary based on the area in which you live and the type of industry you are in. In general, the more crowded the marketplace, the more expensive SEO services are. However, it's always best to choose an agency based on the ROI they can deliver. While an SEO agency may charge a lower price for SEO than an SEO expert in a small town, the costs of an agency in New York will be significantly higher in Akron.

SEO services include keyword research and link building. The latter requires specific expertise and requires more resources than the former. Keyword research is a common service that typically costs less. Link building, on the other hand, requires a continuous effort. Therefore, it's essential to monitor the results of an SEO campaign. There are some red flags that should be considered when hiring an SEO agency. So, make sure to avoid these pitfalls when choosing an SEO agency.

Trustworthiness of an SEO agency

Before you hire an SEO agency, it is crucial to check its reputation and track record. Ask for case studies and examples of their work, as this will give you an idea of their work and results. Usually, an SEO agency with a good reputation and a good track record will have happy customers who would recommend it to their friends and colleagues. But this is not always possible. Listed below are some tips to determine whether an SEO agency is worthy of your business.

Check their references. If they are able to boast about their impressive list of clients, they should be trustworthy. Also, check the responsiveness of their customer service representatives and follow-up with their references. A responsive and positive customer service department is another important factor to consider when hiring an SEO agency. Make sure you get a written proof of any references from previous customers before you commit to their services. Also, check the price and payment terms.

Look for an SEO agency that is transparent. A trustworthy agency will explain what improvements are made to your website, keeping you informed about the progress. Check to see if they're certified by Google. If they have this badge, it means they've been certified by Google AdWords. Keep in mind that this certification does not necessarily guarantee that your site will rank highly on Google. If they don't, you should look for another agency.

The reputation of the company is essential. The agency should have a track record of success in helping clients increase their website traffic and sales. Check if the SEO agency has an excellent website design and content management system. Check the company's website capabilities and contact previous and present clients for reference. If a company has a reputation for being reliable and responsive, they're trustworthy. It's crucial to hire a reliable SEO agency that has a proven track record.

Reporting to you regularly

Some business owners operate blindly, which is the root of their failure. However, reporting provides insight that may not be available otherwise. Reporting is often incorporated into monthly or yearly accounting protocols, and can help business owners make informed decisions. A business owner should never operate blindly, and instead, incorporate reports into their own accounting protocols. Your Agency should be reporting AND DISCUSSING what is happening every month and working with you on an action plan for the next month.


  • Complete a digital competitive analysis to see how you stack up against your top three competitors in the search results using our proprietary data tracking software
  • Perform keyword research and identify the top sales-driving search terms and keywords in your market area and industry
  • Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it against your competitors to create an actionable, sales-driving plan
  • Create actionable revenue goals and corresponding SEO plans



  • Reduce website bounce rate by making your web pages load faster
  • Provide a better user experience for your website visitors through strategic page speed optimizations
  • Optimize your website speed across mobile, desktop, and tablet devices to load lightning fast
  • Make your website fast, secure, and mobile-friendly
  • Edit your website’s code and structure to align with best SEO practices
  • Edit and optimize your existing website pages for search visibility and creative content
  • Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers



  • Locate and audit existing citations across online directories like Yelp, Facebook, Yext, and more, including industry-specific directories
  • Identify and target ranking opportunities in both organic, but more importantly, Google Maps results
  • Robust Optimization of your company’s Google Business Profile and accompanying GBP web site
  • Optimize your company’s Facebook page for local SEO best practices
  • Discover, manage, and monitor local citation and backlink opportunities to build authority
  • Full syncronization of all relevant Branded Google & Web 2.0 properties
  • Create a local SERP (Search Engine Results Page) domination for targeted keywords/phrases

Local SEO helps small business owners in a few different ways. Local search puts you on the map, helping your customers find their way to you while simultaneously helping potential customers learn about your business and its offerings.

Local SEO is a method of optimizing your website for local search. Local SEO can help improve rankings on maps and within local searches, resulting in more exposure to potential customers nearby looking for your product or service. Local links from trusted sites can also have an additional positive impact by strengthening your site’s link profile from authoritative sources.

SEO is the process of optimizing a website’s content to help it rank higher in local, map, and mobile searches. Local search results give priority to websites that are relevant to the searcher’s location. Local businesses can increase their online visibility by appearing at or near the top of local search results. Local SEO also helps consumers and potential customers connect with local businesses and find the information they’re searching for most conveniently.


  • Optimize existing web content to increase keyword rankings on search engines like Google, Bing, and Yahoo
  • Publish new website content to expand your search visibility and fill gaps in your website’s content marketing plan
  • Create/make recommendations for other supporting content types including photos and videos for use across your digital ecosystem


How much do SEO services cost? Because it all depends on your needs, the top SEO companies will not give you a quote without a detailed analysis. There are many SEO services that you can find for home businesses. They range from $2,500 per month to enterprise clients, and up to $20,000 or more for larger enterprise level companies.

Your return on investment (ROI) is what really matters. Although $2,500 per month might seem like a large investment for local businesses, if your ROI is even $5,000 per month, it's more than worth the investment.

One word of caution. You get what you pay. You may lose your website and all of your work if you sign up to SEO services from a low-cost digital marketing company - re-read the agreement before you sign anything. We've worked with a number of clients who had to fight for the content on their own websites because of ther contracts they signed.